Netflix and Chill is taking over Cinema

Cinema once dominated the movie industry because it was simply the only player in the game. Society was fed a monopoly where there was only one place to watch big budget, fresh off the film movies.

As years past, the cinema industry has had to fight off opposition from illegal downloading, illegal streaming, DVD releases and television movies and have yet still managed to come out on top.

However, there’s a new kid on the block.  A digital streaming powerhouse that has got everyone talking. Netflix is the major player in the game that is on its way taking over the world of filmmaking and cinema. Along with the likes of others that battle it out in the industry like Amazon and later down the line, Facebook Watch. Netflix has the power to steamroll over the cinema industry.

It’s hard to fight against a service that only costs £6/£7 per month that allows you to watch anything they offer on their service with new titles coming weekly. In this day, an adult cinema ticket could cost you anywhere between £6 and £12 for one movie… Without the cinema essential, popcorn!

We are in an era where Netflix is producing big screen, cinema quality films for their platforms. These are movies that only a year ago you would have only been able to see at the cinema. They are now attracting big-time A-list, award-winning actors. Actors that in-turn help drive the marketability and advertisement of the films they make, driving more traffic to Netflix. A cycle in which Netflix simply keep winning.

People don’t want to spend their money to leave their house, travel to a cinema and watch a film on an uncomfortable chair with teenagers yelling in the background. Many people in the western world nowadays have access to a big screen TV, a comfortable sofa, a supermarket down the road where they can buy popcorn for £1 and finally, a movie and TV streaming service, allowing them to sit back, relax and enjoy a film in the comfort of their own home. A much more attractive proposition going to the cinema. Netflix and Chill is a thing!

The Takeover of Fortnite

This video game taking over a generation.

When we think about popular video games that attract a youth market, we think of such games like FIFA, Call of Duty or Grand Theft Auto. Games that are prominent with a male under 30 demographic and games that cause a wave of media outcry and popularity when they are released.

Well now, there’s a new kid on the block and this new phenomenon is not just a game, but a game-changer.

Fortnite is a game developed by ‘Epic Games’ and whether they knew it or not when creating this masterpiece, Fortnite has taken the internet by storm.

Firstly, Fortnite is free to download… Yes, free.

In an age where it is not un-common to spend £40-£50 on video games, Fortnite was released to the world for a grand total of £0. If you’re like me, you’d expect a free game to be subpar… Not the case for Fortnite. It’s a solid third person shooter that has a lot going for it. Sure, it’s not Halo or Call of Duty but it does offer a great piece of gameplay that is difficult to get anywhere else.

Fortnite is aimed at a younger, male audience that either still get pocket money from mum or simply don’t earn enough money to justify buying a £50 game that doesn’t come with years of accolades. So, when a free games pops up on the market, downloads go wild.

Along with the launch, came a wave of user-generated social media content that drove the publicity of this game to a new level.

People started using Instagram, Facebook, Twitter and Twitch to talk about Fortnite. Bigger accounts that don £10m+ followers started to upload content because it is where the conversation lies. People didn’t and don’t want to miss out on what everybody else is making noise about. People aren’t addicted to Fortnite, it just has the same calling that any other new craze has. Young people simply do not want to get left behind. Heck, it’s the reason why I started playing it. It’s not an amazing game but it’s a solid game, it’s a free game that everyone is playing… So why don’t I start playing it?

But what do the developers get out of this? Sure, there’s a wave of free user-generated publicity, sure they have millions of users across the globe. But if the game is free, then how are they making money? There’s no advertising in the game so there’s no third-party income coming in through that traditional route.

The way Epic Games makes money through Fortnite is through in-game purchases. This has been a model that has been around since mobile gaming first jumped on the scene. You download a ‘free’ game from the app store and then once in the game you can pay for certain add-ons to make your gaming experience even better. The console gaming industry adopted this same model a while ago and it is still being used to extreme effect today. The best example of this probably comes in the form of FIFA Ultimate Team. Where you can physically use your own hard-earned money to pay for FUT points to buy or bid on players.

Fortnite allows users to pay for in-game add-ons that can make you a more formidable opponent when you’re up against your friends in the game. As more people play and the competition levels rise, people will want to outdo their counterparts and this is what Fortnite counts on to make money.

Fortnite is an online gaming example that has taken social media by storm and…

Sorry, Ryan’s online and asking me to play… Gotta go!

Social media word of mouth is the greatest marketing and advertising tool

Social media word of mouth is the greatest marketing and advertising tool. Period.

No matter what, if you have good content then you have the power to create something special; without even lifting a finger. The great thing about social media is that its users know a piece of good content and will create multiple strands of media from that content to sit on multiple platforms.

In this vlog, I speak about the recent events that has happened with United Airlines’ mishandling of a passenger and Borussia Dortmund’s team bus incident.

In the case of United Airlines, an unfortunate turn of events involving a passenger and airline staff resulting in the passenger being dragged off the plane by police officers. Fortunately, the event was recorded on mobile devices by passengers who uploaded their videos to social media. Of course, this created an uproar of emotion but what it also created was an opportunity for everyday social media content creators to act and use this event to create entertaining content which in turn made this event that much more visible to the public.

The amount of extra eye balls that this type of social media word of mouth added would have indeed been a number above comprehension. United Airlines certainly felt the impact of what social media can do and how it can ‘make’ or ‘break’ you.

With Borussia Dortmund, the use of the hashtag #BedForAwayFans was created by the club as well as its fans to help find Monaco fans a bed to sleep in for the extra night that the French fans stayed in Dortmund to support their team due to the match being postponed. This is by no means nothing new but the use of the hashtag created positive social media word of mouth to allow football fans to come together as one.

Whether for entertainment or for help or for anything else. If there is a good cause, good content or a good idea, people will use social media to share it, talk about it and promote it.

It is the very best form of marketing and advertising. Just don’t ask people to do it. Let them do it themselves!