#WHYSOSOCIAL | CYBER-BULLYING AND CRIME ON SOCIAL MEDIA (PT.2)

#WhySoSocial is a documentary series that looks at the forever growing trend of social media use amongst young people. In this three-part series, Nat Black-Heaven speaks to people that actively use social media, embrace it and live it to further understand its addictive nature.

Part 2 focuses on the prominence and rise of cyber-bullying and crime using social media and the dangers it can cause… sometimes leading to death! It also gives suggestions on prevention techniques, where and how to find help.

MORE TO WATCH

#WHYSOSOCIAL | ANXIETY AND DEPRESSION (PT.1)

INSIGHTS & CHILL | Is there racism in western privilege?

INSIGHTS AND CHILL | Should White People Be Allowed To Say The ‘N’ Word When Singing Along To Music

At What Age Should We Start Engaging With Social Media?

Social Media and Anxiety

What would happen if the internet shut down for a day?

Are you in control of your phone or is your phone in control of you?

Be Yourself and Let Your Creativity Shine

Social Media and Generational Values

#WhySoSocial | Anxiety and Depression (Pt.1)

#WhySoSocial is a documentary series that looks at the forever growing trend of social media use amongst young people. In this three-part series, Nat Black-Heaven speaks to people that actively use social media, embrace it and live it to further understand its addictive nature.

Part 1 focuses on anxiety and depression amongst young people and their need to not feel ‘left out’ while using social media.

MORE TO WATCH

INSIGHTS & CHILL | DEATH AND DEPRESSION!

AT WHAT AGE SHOULD WE START ENGAGING WITH SOCIAL MEDIA?

SOCIAL MEDIA AND ANXIETY

LOVE ON SOCIAL MEDIA

TRENDS AND SOCIAL STIGMAS

LIVING IN A DIGITAL CIRCLE

NON-VERBAL COMMUNICATION HAS TAKEN OVER

DO YOU GIVE YOURSELF A SOCIAL MEDIA RANKING?

FAKE PEOPLE ON SOCIAL MEDIA

ARE YOU IN CONTROL OF YOUR PHONE OR IS YOUR PHONE IN CONTROL OF YOU?

SOCIAL MEDIA AND GENERATIONAL VALUES

INSIGHTS & CHILL | Death and Depression!

Mental Health is a BIG issue and it is not spoken about enough. Just like most diseases, the end result of depression can often be death!

But it doesn’t have to be like this and we can most certainly combat depression and it could be a lot easier than people think… Stand up and speak up!

In this edition of Insights and Chill, we discuss the ever-growing issue of depression and mental health. You don’t have to fight it by yourself, but we as a people need to do a better job of speaking up about it and become more educated about the issue.

We need to be better at treating it and reacting to it.

Later in the session, we discuss racism and depression. Particularly as it pertains to black males.

INSIGHTS & CHILL | Is there racism in western privilege?

#prayformanchester, #prayforparis, #prayfortexas but why no #prayforkenya or #prayforafghanistan, etc. In this episode of Insights & Chill we explore certain western norms that don’t carry over when there is an issue facing the Eastern world. This is an oversight that needs to be addressed.

Is this a form of racism in not wanting to properly report Eastern travesties or does this content simply not have a place in Western media? If we flip the switch and look vica versa, does it still apply?

Europe and America are predominantly white, Chrisitan societies. This plays a major role in the way the media reacts to such news of terrorism in our territories although we commit the same scenes in the Eastern world. In some cases, to a larger extent. Insights & Chill discusses.

Netflix and Chill is taking over Cinema

Cinema once dominated the movie industry because it was simply the only player in the game. Society was fed a monopoly where there was only one place to watch big budget, fresh off the film movies.

As years past, the cinema industry has had to fight off opposition from illegal downloading, illegal streaming, DVD releases and television movies and have yet still managed to come out on top.

However, there’s a new kid on the block.  A digital streaming powerhouse that has got everyone talking. Netflix is the major player in the game that is on its way taking over the world of filmmaking and cinema. Along with the likes of others that battle it out in the industry like Amazon and later down the line, Facebook Watch. Netflix has the power to steamroll over the cinema industry.

It’s hard to fight against a service that only costs £6/£7 per month that allows you to watch anything they offer on their service with new titles coming weekly. In this day, an adult cinema ticket could cost you anywhere between £6 and £12 for one movie… Without the cinema essential, popcorn!

We are in an era where Netflix is producing big screen, cinema quality films for their platforms. These are movies that only a year ago you would have only been able to see at the cinema. They are now attracting big-time A-list, award-winning actors. Actors that in-turn help drive the marketability and advertisement of the films they make, driving more traffic to Netflix. A cycle in which Netflix simply keep winning.

People don’t want to spend their money to leave their house, travel to a cinema and watch a film on an uncomfortable chair with teenagers yelling in the background. Many people in the western world nowadays have access to a big screen TV, a comfortable sofa, a supermarket down the road where they can buy popcorn for £1 and finally, a movie and TV streaming service, allowing them to sit back, relax and enjoy a film in the comfort of their own home. A much more attractive proposition going to the cinema. Netflix and Chill is a thing!

The Takeover of Fortnite

This video game taking over a generation.

When we think about popular video games that attract a youth market, we think of such games like FIFA, Call of Duty or Grand Theft Auto. Games that are prominent with a male under 30 demographic and games that cause a wave of media outcry and popularity when they are released.

Well now, there’s a new kid on the block and this new phenomenon is not just a game, but a game-changer.

Fortnite is a game developed by ‘Epic Games’ and whether they knew it or not when creating this masterpiece, Fortnite has taken the internet by storm.

Firstly, Fortnite is free to download… Yes, free.

In an age where it is not un-common to spend £40-£50 on video games, Fortnite was released to the world for a grand total of £0. If you’re like me, you’d expect a free game to be subpar… Not the case for Fortnite. It’s a solid third person shooter that has a lot going for it. Sure, it’s not Halo or Call of Duty but it does offer a great piece of gameplay that is difficult to get anywhere else.

Fortnite is aimed at a younger, male audience that either still get pocket money from mum or simply don’t earn enough money to justify buying a £50 game that doesn’t come with years of accolades. So, when a free games pops up on the market, downloads go wild.

Along with the launch, came a wave of user-generated social media content that drove the publicity of this game to a new level.

People started using Instagram, Facebook, Twitter and Twitch to talk about Fortnite. Bigger accounts that don £10m+ followers started to upload content because it is where the conversation lies. People didn’t and don’t want to miss out on what everybody else is making noise about. People aren’t addicted to Fortnite, it just has the same calling that any other new craze has. Young people simply do not want to get left behind. Heck, it’s the reason why I started playing it. It’s not an amazing game but it’s a solid game, it’s a free game that everyone is playing… So why don’t I start playing it?

But what do the developers get out of this? Sure, there’s a wave of free user-generated publicity, sure they have millions of users across the globe. But if the game is free, then how are they making money? There’s no advertising in the game so there’s no third-party income coming in through that traditional route.

The way Epic Games makes money through Fortnite is through in-game purchases. This has been a model that has been around since mobile gaming first jumped on the scene. You download a ‘free’ game from the app store and then once in the game you can pay for certain add-ons to make your gaming experience even better. The console gaming industry adopted this same model a while ago and it is still being used to extreme effect today. The best example of this probably comes in the form of FIFA Ultimate Team. Where you can physically use your own hard-earned money to pay for FUT points to buy or bid on players.

Fortnite allows users to pay for in-game add-ons that can make you a more formidable opponent when you’re up against your friends in the game. As more people play and the competition levels rise, people will want to outdo their counterparts and this is what Fortnite counts on to make money.

Fortnite is an online gaming example that has taken social media by storm and…

Sorry, Ryan’s online and asking me to play… Gotta go!

The Comparison Factor

Firstly I’d like to introduce a good friend of mine called Oliver Campey who runs ‘olliecampey.com‘. We got our heads together late last year and have decided to get started with a series of social media related blogs/vlogs. Our first blog will focus on the perception vs reality aspect of social media and the comparison factor and you can find Ollie’s written analysis with his thoughts embedded below.

In an age where social media has intertwined itself with almost every aspect of our daily lives, it would be fair to assume that as a population we have acclimatised fairly well to the psychological challenges that come with opening up our world to the public.

The use of social media grew at a far faster rate than anyone could’ve ever predicted and not just from a personal perspective, in business too, social media has now become one of the most powerful tools for marketing your products, creating customer engagement and promoting your brand. There is no doubt that the birth of Social Media has introduced some incredible platforms into the world

Instagram – Being able to visually present your life to the world has put everyone back in touch with their inner creative (optimisation tips available here)

Facebook – Being able to connect with friends you’ve met around the world so you don’t lose touch and share all types of content

YouTube – A platform for masses to create, absorb and share video content
And these are just a few examples…

However, whilst Social Media continues to develop and we continue to improve at marketing our personal and professional journeys there is a much darker side to the all of this. I feel it’s important that it’s brought to the surface so that younger generations can develop the correct coping mechanisms for dealing with the negative implications that can arise when Social Media is misinterpreted or misunderstood.

One of the most widely talked about side effects of Social Media is the ‘comparison factor’. Particularly amongst people in their early teens, the upward comparisons being made against content posted by they’re friends/peers is leading to a reduction in self-esteem, higher levels of jealousy and in turn higher levels of depression amongst teenagers.

However, the problems run much deeper than this and only now are we beginning to see more and more cases of the vicious circle that is consuming many young people in society. The ‘comparison factor’ can often be the trigger point that sets off the cycle of negative thoughts although there are many other reasons and external circumstances which can influence the mood of a person when engaging with Social Media.

One of the biggest issues is a chemical called dopamine, often referred to as the chemical behind all of our sins and secret cravings. In it’s simplest form dopamine is a chemical that acts as a messenger between brain cells and is responsible for things such as movement and speech.

However, it also plays a role in addiction due to the heightened sense of satisfaction we receive when the brain receives a so-called ‘fix’. You see it most amongst smokers (nicotine), alcoholics (alcohol) and gambling, now it’s beginning to take effect on Social Media too, particularly when people receive a ‘like’ or positive comment. It’s been proven amongst various research articles that dopamine triggers the ‘reward molecule’ in our brain and this okay for people who live with a very low level of stress and in broader terms are on good terms with the way their life is being played out.

Where the problem needs addressing is amongst people who suffer from depression, sadness, mental trauma or even temporary stints of unhappiness. The reason being is that people are turning to Social Media to get the ‘likes’ which as we know triggers the reward system in our brain leading to a feel-good factor. As we are aware with the other types of addiction, if this is prolonged over a period of time then the reaction becomes hard-wired in our brains and lo and behold forms an addiction.

It becomes a double-edged sword on many levels. The craving to get the likes/comments places extreme amounts of pressure on people to find content that will generate that type of engagement and when they can’t achieve this a sense of unfulfillment and sadness sets in. It’s also acting as a temporary fix and so the next day it becomes a repeat process meaning people are never actually learning to deal with the root of what’s causing them to feel sad, they’re only ever masking the problems and making their life seem something it’s not to the outside world.

This is extremely dangerous because to their friends, family, employers, it will seem as if everything is great and therefore they can’t offer the kind of support and advice that is needed to help nurture them through the period of negative thinking.

When we think about someone’s life and how they’re getting on, we tend to scan their social media and from the outside everything often looks great. The pictures of nights out with friends, sunny holidays, smiley selfies but in reality on the inside it can often be a very different picture.

To conclude, there is no doubt that social media can have an extremely positive effect on both our personal and professional journeys. There does, however, need to be a greater understanding amongst society about the negative implications that come with prolonged usage and most importantly how we deal with that.

Rap in the Digital Music Industry

Rap is the most streamed genre of music in the world. With the rise of digital media streaming services like Spotify, Tidal, Deezer, Apple Music, etc it has now become easier for the fans of this genre to listen to their favourite artists. SeinHQ helps me delve deep into the rise of modern day rap and how digital media has influenced its growth.

10 years ago, an African American inner city youth may have only had enough money to purchase one album per month – if that. He may have recieved $10 from his mother as pocket money and that would have to last him for the month. But the problem was that there was more than one album that he wanted to listen to and with each album costing him $10 how could he listen to all the rappers that he wanted head nod to? Now, things have changed. That $10 will get you a month’s worth of unlimited music that does not stop delivering.

This new generation of mumble rap artists are producing content on a level of close to a song a week, feeding their audience with content. The rise of digital media has been there to help do that. Their music has become more accessible than ever before. We are now able to quantify digital streams and measure just how popular rap has become. Hip hop listening increased by 74% in 2017, this is due to the rate of which artists are delivering music. They are also helped by the promotion of famed social media accounts like World Star which itself boasts around 14 million followers.

There is a culture in which the audience is brought into the lives of these artists, with Instagram being a leader for these musical stars to portray their lifestyle and music behind the scenes like never before. This creates a fan following that only continues to rise.

Creative Design

Why do we design products?

We want to make life easier, we want to build new artifacts that if going to make our children and our children’s children life simple to live.

We need to think about the way we design products and think for not only the present but the future. Therefore, in creation, we must adopt and understand the object in which we are trying to create through visualising its use.

“The design opportunities that would otherwise go unnoticed emerge nor from what people know about or desire for the object, but from deeply pursuing the nature of the object itself.”

“To design something effective, the designer must depart the realm of the human, at least temporarily, and enter the universe of the object.”

Creative design is what we need to produce a better living for the present but to also enhance the future.