#WHYSOSOCIAL | CYBER-BULLYING AND CRIME ON SOCIAL MEDIA (PT.2)

#WhySoSocial is a documentary series that looks at the forever growing trend of social media use amongst young people. In this three-part series, Nat Black-Heaven speaks to people that actively use social media, embrace it and live it to further understand its addictive nature.

Part 2 focuses on the prominence and rise of cyber-bullying and crime using social media and the dangers it can cause… sometimes leading to death! It also gives suggestions on prevention techniques, where and how to find help.

MORE TO WATCH

#WHYSOSOCIAL | ANXIETY AND DEPRESSION (PT.1)

INSIGHTS & CHILL | Is there racism in western privilege?

INSIGHTS AND CHILL | Should White People Be Allowed To Say The ‘N’ Word When Singing Along To Music

At What Age Should We Start Engaging With Social Media?

Social Media and Anxiety

What would happen if the internet shut down for a day?

Are you in control of your phone or is your phone in control of you?

Be Yourself and Let Your Creativity Shine

Social Media and Generational Values

Netflix and Chill is taking over Cinema

Cinema once dominated the movie industry because it was simply the only player in the game. Society was fed a monopoly where there was only one place to watch big budget, fresh off the film movies.

As years past, the cinema industry has had to fight off opposition from illegal downloading, illegal streaming, DVD releases and television movies and have yet still managed to come out on top.

However, there’s a new kid on the block.  A digital streaming powerhouse that has got everyone talking. Netflix is the major player in the game that is on its way taking over the world of filmmaking and cinema. Along with the likes of others that battle it out in the industry like Amazon and later down the line, Facebook Watch. Netflix has the power to steamroll over the cinema industry.

It’s hard to fight against a service that only costs £6/£7 per month that allows you to watch anything they offer on their service with new titles coming weekly. In this day, an adult cinema ticket could cost you anywhere between £6 and £12 for one movie… Without the cinema essential, popcorn!

We are in an era where Netflix is producing big screen, cinema quality films for their platforms. These are movies that only a year ago you would have only been able to see at the cinema. They are now attracting big-time A-list, award-winning actors. Actors that in-turn help drive the marketability and advertisement of the films they make, driving more traffic to Netflix. A cycle in which Netflix simply keep winning.

People don’t want to spend their money to leave their house, travel to a cinema and watch a film on an uncomfortable chair with teenagers yelling in the background. Many people in the western world nowadays have access to a big screen TV, a comfortable sofa, a supermarket down the road where they can buy popcorn for £1 and finally, a movie and TV streaming service, allowing them to sit back, relax and enjoy a film in the comfort of their own home. A much more attractive proposition going to the cinema. Netflix and Chill is a thing!

The Comparison Factor

Firstly I’d like to introduce a good friend of mine called Oliver Campey who runs ‘olliecampey.com‘. We got our heads together late last year and have decided to get started with a series of social media related blogs/vlogs. Our first blog will focus on the perception vs reality aspect of social media and the comparison factor and you can find Ollie’s written analysis with his thoughts embedded below.

In an age where social media has intertwined itself with almost every aspect of our daily lives, it would be fair to assume that as a population we have acclimatised fairly well to the psychological challenges that come with opening up our world to the public.

The use of social media grew at a far faster rate than anyone could’ve ever predicted and not just from a personal perspective, in business too, social media has now become one of the most powerful tools for marketing your products, creating customer engagement and promoting your brand. There is no doubt that the birth of Social Media has introduced some incredible platforms into the world

Instagram – Being able to visually present your life to the world has put everyone back in touch with their inner creative (optimisation tips available here)

Facebook – Being able to connect with friends you’ve met around the world so you don’t lose touch and share all types of content

YouTube – A platform for masses to create, absorb and share video content
And these are just a few examples…

However, whilst Social Media continues to develop and we continue to improve at marketing our personal and professional journeys there is a much darker side to the all of this. I feel it’s important that it’s brought to the surface so that younger generations can develop the correct coping mechanisms for dealing with the negative implications that can arise when Social Media is misinterpreted or misunderstood.

One of the most widely talked about side effects of Social Media is the ‘comparison factor’. Particularly amongst people in their early teens, the upward comparisons being made against content posted by they’re friends/peers is leading to a reduction in self-esteem, higher levels of jealousy and in turn higher levels of depression amongst teenagers.

However, the problems run much deeper than this and only now are we beginning to see more and more cases of the vicious circle that is consuming many young people in society. The ‘comparison factor’ can often be the trigger point that sets off the cycle of negative thoughts although there are many other reasons and external circumstances which can influence the mood of a person when engaging with Social Media.

One of the biggest issues is a chemical called dopamine, often referred to as the chemical behind all of our sins and secret cravings. In it’s simplest form dopamine is a chemical that acts as a messenger between brain cells and is responsible for things such as movement and speech.

However, it also plays a role in addiction due to the heightened sense of satisfaction we receive when the brain receives a so-called ‘fix’. You see it most amongst smokers (nicotine), alcoholics (alcohol) and gambling, now it’s beginning to take effect on Social Media too, particularly when people receive a ‘like’ or positive comment. It’s been proven amongst various research articles that dopamine triggers the ‘reward molecule’ in our brain and this okay for people who live with a very low level of stress and in broader terms are on good terms with the way their life is being played out.

Where the problem needs addressing is amongst people who suffer from depression, sadness, mental trauma or even temporary stints of unhappiness. The reason being is that people are turning to Social Media to get the ‘likes’ which as we know triggers the reward system in our brain leading to a feel-good factor. As we are aware with the other types of addiction, if this is prolonged over a period of time then the reaction becomes hard-wired in our brains and lo and behold forms an addiction.

It becomes a double-edged sword on many levels. The craving to get the likes/comments places extreme amounts of pressure on people to find content that will generate that type of engagement and when they can’t achieve this a sense of unfulfillment and sadness sets in. It’s also acting as a temporary fix and so the next day it becomes a repeat process meaning people are never actually learning to deal with the root of what’s causing them to feel sad, they’re only ever masking the problems and making their life seem something it’s not to the outside world.

This is extremely dangerous because to their friends, family, employers, it will seem as if everything is great and therefore they can’t offer the kind of support and advice that is needed to help nurture them through the period of negative thinking.

When we think about someone’s life and how they’re getting on, we tend to scan their social media and from the outside everything often looks great. The pictures of nights out with friends, sunny holidays, smiley selfies but in reality on the inside it can often be a very different picture.

To conclude, there is no doubt that social media can have an extremely positive effect on both our personal and professional journeys. There does, however, need to be a greater understanding amongst society about the negative implications that come with prolonged usage and most importantly how we deal with that.

Rap in the Digital Music Industry

Rap is the most streamed genre of music in the world. With the rise of digital media streaming services like Spotify, Tidal, Deezer, Apple Music, etc it has now become easier for the fans of this genre to listen to their favourite artists. SeinHQ helps me delve deep into the rise of modern day rap and how digital media has influenced its growth.

10 years ago, an African American inner city youth may have only had enough money to purchase one album per month – if that. He may have recieved $10 from his mother as pocket money and that would have to last him for the month. But the problem was that there was more than one album that he wanted to listen to and with each album costing him $10 how could he listen to all the rappers that he wanted head nod to? Now, things have changed. That $10 will get you a month’s worth of unlimited music that does not stop delivering.

This new generation of mumble rap artists are producing content on a level of close to a song a week, feeding their audience with content. The rise of digital media has been there to help do that. Their music has become more accessible than ever before. We are now able to quantify digital streams and measure just how popular rap has become. Hip hop listening increased by 74% in 2017, this is due to the rate of which artists are delivering music. They are also helped by the promotion of famed social media accounts like World Star which itself boasts around 14 million followers.

There is a culture in which the audience is brought into the lives of these artists, with Instagram being a leader for these musical stars to portray their lifestyle and music behind the scenes like never before. This creates a fan following that only continues to rise.

Social Media and Anxiety

Anxiety within teenagers is a real issue, especially in the western world and more specifically America.

A lot of research has been conducted on this topic and although there are many reasons to why a teenager could become anxious one of the main reasons researchers suggest is due to a repetitive use of social media.

If young people use an extended amount of their time on social media, staring at a screen instead of getting out and experiencing outside life, they’ll learn about conducting themselves and positioning themselves as adults. Right now, the issue is that they are not doing this.

The simple answer to counter all of this is that teenagers need to put down their phones and experience life and it’s elements so that when they are put into difficult and personal building situations, they don’t become anxious.

Love on social media

In this new age of social media, can relationships be what they used to be? Can you love someone unconditionally without showing the world how much you love someone? Of course you can but there are people who choose to document their relationship online for the whole world to see?

Getting more “likes” or more “views” or simply just more engagement has become far more important to people than many other meaningful things that we could label as meaningful only a few years ago. We are now seeing people share the most intimate part of their lives as a show to gain an audience and a following to ultimately gain a more monetary status. This is more than a reality TV show, this is reacting to people, demanding to see the ins and outs of the life you live.

But is this really a meaningful relationship? Is sharing every facet of your life keeping your relationship together? If it is… Is that true love?

Trends and social stigmas

We’re living in a life full of trends and what I like to call “the new age of peer pressure.” We’re now more so than ever trying to fit in with our social crowd and doing things that we would have never thought about doing five, ten or even fifteen years ago.

Let’s look at tattoos, gluten free or even veganism and try and understand how and why these have become social trends. Yes, people are educating themselves and become more “open” about such things but people are also seeking a way to become a part of a social setting that where they can “fit in.” With the rise of social and digital media, information is much easier to grasp that in the 90s and we’re being taught or some may say “brainwashed” into following trends unconsciously.

But maybe there’s a point to that…

Non-verbal communication has taken over

We do not need to communicate verbally anymore. We are living in an age of technology innovations where the need to interact with someone with speech has disappeared. With messaging based apps on the rise and the comfort of expressing your mind over a screen rather than face to face takes over, verbal communication will continue to dwindle.

The future will host a world of virtual reality and augmented reality taking non-verbal communication that much further.

Social media word of mouth is the greatest marketing and advertising tool

Social media word of mouth is the greatest marketing and advertising tool. Period.

No matter what, if you have good content then you have the power to create something special; without even lifting a finger. The great thing about social media is that its users know a piece of good content and will create multiple strands of media from that content to sit on multiple platforms.

In this vlog, I speak about the recent events that has happened with United Airlines’ mishandling of a passenger and Borussia Dortmund’s team bus incident.

In the case of United Airlines, an unfortunate turn of events involving a passenger and airline staff resulting in the passenger being dragged off the plane by police officers. Fortunately, the event was recorded on mobile devices by passengers who uploaded their videos to social media. Of course, this created an uproar of emotion but what it also created was an opportunity for everyday social media content creators to act and use this event to create entertaining content which in turn made this event that much more visible to the public.

The amount of extra eye balls that this type of social media word of mouth added would have indeed been a number above comprehension. United Airlines certainly felt the impact of what social media can do and how it can ‘make’ or ‘break’ you.

With Borussia Dortmund, the use of the hashtag #BedForAwayFans was created by the club as well as its fans to help find Monaco fans a bed to sleep in for the extra night that the French fans stayed in Dortmund to support their team due to the match being postponed. This is by no means nothing new but the use of the hashtag created positive social media word of mouth to allow football fans to come together as one.

Whether for entertainment or for help or for anything else. If there is a good cause, good content or a good idea, people will use social media to share it, talk about it and promote it.

It is the very best form of marketing and advertising. Just don’t ask people to do it. Let them do it themselves!

Will our children’s, children’s, children require intimate human interaction and companionship?

It’s hard to believe that several generations down the line of present day won’t require human companionship the way we do today. In some instances, it becomes difficult to wrap our heads around the idea that going out with friends on a Friday afternoon after work to grab a few drinks won’t exist. Or having a general face-to-face catch up with good friends will simply always result to a mode of communication through technology.

In a way, humans will always need the companionship of other humans at least for the purpose of reproduction. But thinks again, do we actually need ‘companionship’ to create other beings, no… We don’t!

The way young people use their mobile devices today is a very obvious example of the direction that mobile technology and technology in general is moving. Who’s to say that in one hundred years from now, Rebecca and Jill will be communicating by hologram devices instead of meeting at each other’s houses to gossip?

There used to be a time when you had to physically talk to someone in front of their face in order to communicate with them. Now, all we need to do is pick up a phone. The more we develop as a race and create new ways of talking to one another, the less actual human physical interaction we’ll need. We will no longer need that level of intimate human interaction or companionship.

Yes, communicating with a friend in any circumstance or by any means is still companionship but compare this companionship to what we have today. Now ask yourself this question… What comes next after holograms?