Data is an interesting subject. Some people find it fascinating; some people find it boring and then there are some people that find it darn-right terrifying.
If you own a smartphone which I’m almost certain that 100% of the people reading this do, then you’ll know these little hand-sized devices operate completely on nothing other than data. Why is a smartphone given the word ‘smart’ anyway? I mean, it’s just a device you use to message your mates or look at images of sunsets in Thailand or even listen to your favorite beats while keeping a second eye on a video titled ‘top 100 cat compilations’… nothing smart about that? Right?
Well, like me, you’re probably one of many people on house arrest… sorry I mean lockdown right now and maybe you’ve decided to binge-watch a series on Netflix or re-live the best sports moments from the last decade on YouTube. If you’re part of the former group or even do both then maybe you’ve watched the critically acclaimed series Black Mirror and if you have, then you’d probably understand where I’m going with this.
Your phone knows a lot about you… a lot. The more you use it, the more it learns. We all know this, this is nothing revolutionary but right now, this minute, this second, your phone is learning a lot more about you on an increased rate. Its brain is working in overdrive and it’s being stuffed with knowledge while still yearning for more.
What you may not have noticed is that, you (the average Joe – like me) are using your phone a lot more now than before COVID-19 attacked and when the world was a ‘regular’ (I use that word sparingly) place. By doing this, you’re subconsciously feeding your phones more knowledge about you than you ever did. Now, the everyday distractions of life have significantly decreased – I apologise if you have kids… I don’t! You no longer have to travel to work, you no longer get to visit your mates, you no longer get to well… do what you used to. So, what are we doing instead? We’re searching for the perfect holiday to travel after this is all over, we’re video calling almost every day and we’re looking at baking recipes.
All of this is making your smartphone salivate and it will soon, if it hasn’t already start telling you that you’re interested in things you never thought that you were interested in.
Scrolling through Facebook one day, my phone advertised and easy-bake oven for eight-year-olds to me. I thought, ‘why would I be interested in that?’ However, thinking about it properly, when this lockdown started, I was one of those eager people who ran to the supermarket to buy flour and guess what? I started baking. But most importantly, I scoured through the interned to find not too difficult baking recipes. I was successful and now I’ve baked three cakes so far and I can’t wait to use my easy-bake oven for eight-year-olds (that arrived yesterday) to bake some fairy cakes, topped with strawberry jam and powdered sugar.
Back to the point… although that was part of the point (if you’re paying attention). We’re living in a time of wanting to pass the time. My baking anecdote is only a small level example of the data I’m providing my phone during these times. Of course, I didn’t have to be in lockdown to start baking but I did start baking because of this lockdown and I did provide my phone with new knowledge and the longer this continues, the more knowledge I and also you will give our phones.
Is it fascinating? Is it boring? Is it terrifying? Maybe it’s all three. But one thing is for sure, our smart phones are getting smart… faster. And by the time we’re allowed to go outside and smell that July air. Yes, I said July! Your phone will probably know things about you that you didn’t even know about yourself.
That being said, I have to go… my blueberry muffins are almost ready!